Everyday Kitchen Life

EVERYDAY KITCHEN LIFE

For us, communication means:

Responsibility, craftsmanship, appreciation, down-to-earth, and boundless thinking

At storykitchen, we are experts in strategic food PR, brand communications and influencer relations. We work unconventionally, with passion and genuine conviction. Our focus is on effective communication that positions brands successfully in the worlds of food, beverage and lifestyle.


We believe in the power of networks: active exchange, mutual inspiration and long-term partnerships are at the core of our work. As an experienced agency, we maintain close relationships with journalists, editors, content creators, chefs, authors, restaurateurs and social influencers. This is how we create meaningful connections between brands, media and target groups.


storykitchen is a strong network of true food lovers and experienced PR professionals. We know the most important tastemakers and platforms in the culinary scene and have worked with them in trusted partnerships for many years.


Together, we move brands and inspire people — with strategic PR, authentic storytelling and innovative influencer campaigns.


We know how to generate lasting attention — whether for new products, exciting collaborations or strong brand messages. From journalists, food bloggers and social influencers to culinary trade media: we reach the right multipliers for your success.

We offer you:

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Coffee expert across all channels

Coffee expert across all channels

An ambitious coffee expert who lives and loves the craft. We gave him a platform to speak about his single-origin coffees and to make them tangible “live”. With a full 360° approach: media mix presence across TV, online and print for Christof Feichtinger and his coffees.

Coffee expert across all channels PR | Christof Feichtinger
50 years of Ludwig 6 in Munich

50 years of Ludwig 6

We showcased the passion and craftsmanship of the kitchen thinkers and, together with artisan friends, opened the doors on Ludwigstraße. An evening made for pure enjoyment — and the kitchen as a place to live! A lively kitchen experience by us for Ludwig6 …

50 years of Ludwig 6 in Munich Event | Ludwig 6
BecksCocoa reinvents itself

BecksCocoa reinvents itself

Michi Beck’s cocoas and storykitchen — a long love story. We know and love the special cocoa creations from Munich’s Westend and are accompanying the team in the relaunch of their entire appearance. Cocoa can do a lot — oh yes!

BecksCocoa reinvents itself Editorial | BecksCocoa
Hearty guys need fuel

Hearty guys need fuel

Healthy, tasty and practical — and still easy to handle at 4,000 meters. We introduced newcomer foodloose to the media and chose the outdoor world as the niche’s megaphone. Result: foodloose reached the summit!

Hearty guys need fuel Brand | foodloose
Meal kits abound like sand by the sea

Meal kits abound like sand by the sea

True — but TastyBox has the pearls in the box. It was important to us to get this rising start‑up talked about in its hometown. Where else should the cheers start if not at home? The AZ reported …

Meal kits abound like sand by the sea PR | Tasty Box
A stage for the world of beer artistry

A stage for the world of beer artistry

We’ve supported Braukunst Live! from day one and, together with Frank‑Michael Böer and his team, turned the festival into one of the hot spots for beer enjoyment in Germany. BR was there live, Antenne Bayern reported — and all the beer lovers anyway …

A stage for the world of beer artistry Event | Braukunst Live!
Taste the Sea

Taste the Sea

Together with cooking‑enthused Falksalt fans, blogger friends and our community, we launched a wonderful friendship project. With beautiful photos by Ylva, brilliant texts by Kristina and great recipes from all over the country — ta‑da! Our Falksalt cookbook was born.

Taste the Sea Editorial | Falksalt Cookbook
Dual leadership at Altes Gewürzamt

Dual leadership at Altes Gewürzamt

Kilian Holland is more than just “the son of …”. He has been part of Altes Gewürzamt since childhood. For Lust auf Genuss he provided expert advice and hands-on support.

Dual leadership at Altes Gewürzamt Brand | Altes Gewürzamt
Hidden hero — the quiet tones of Limoges porcelain

Hidden hero — the quiet tones of Limoges porcelain

The Birgitta Schrader porcelain manufactory is a true heroine in Germany when it comes to working with the finest biscuit porcelain. By integrating the new collection of our “sospeso” into Schöner Wohnen, we put her on center stage.

The quiet tones of Limoges porcelain PR | Birgitta Schrader Porzellanmanufaktur
Dinner surfing to the Mediterranean

Dinner surfing to the Mediterranean

Together with bloggers and cooking friends we add the salt to the soup and cook with Falksalt FingerSalt in every course. An evening dedicated to Cypriot and Swedish recipes. Home tastes like the sea!

Dinner surfing to the Mediterranean Event | Falksalt
A tonic is a tonic is a tonic

A tonic is a tonic is a tonic

We set the record straight and raised the flag for our favorite among tonic waters. We show the media world THE tonic par excellence: Fever‑Tree! And that includes a proper press kit — because how you present yourself is how you’ll be received!

A tonic is a tonic is a tonic Editorial | Fever‑Tree
Spirits are hip

Spirits are hip

Finest Spirits is close to our hearts — for 10 years now! In the truest sense: we at storykitchen know and love spirits. We understand how the industry ticks, love the topics and set accents. That’s why we’ve been the go‑to communications partner for Frank‑Michael Böer and his team for many years.

Spirits are hip Brand | Finest Spirits
Lower Franconia’s spirited beauty in Playboy

Lower Franconia’s spirited beauty in Playboy

Simon’s Feinbrennerei distills rum in the Kahlgrund — yes, real German rum — and was honored with the bunny. A toast to the Bavarian Royal Navy Rum!

Lower Franconia’s spirited beauty PR | Simon’s Rum
The experts and the exotic nut

The experts and the exotic nut

Everyone knows it — but few know what’s inside: the coconut. At Biofach we brought nutrition experts together for Tropicai to discuss the many facets of the coconut.

The experts and the exotic nut Event | Tropicai
The kitchen is alive

The kitchen is alive

What happens when skill meets passion? We show it with style, restraint and coffee‑table flair for our Ludwig6 clients in a leather‑bound image book: “We. The Kitchen.” How powerful a single sentence can be — and what a sharp photographer’s eye can move — simply stunning!

The kitchen is alive Editorial | Ludwig6
The world of salt variety

The world of salt variety

How do salt pyramids form? What does a Swede have to do with salt? And what is chipotle doing in salt? We developed and produced questions, ideas, tips and tricks all around the world of salt for Falksalt Germany — across website, microsites, newsletters and more — and found them good.

The world of salt variety Brand | Falksalt
Bread is love

Bread is love

…and no one embodies that better than the aran family. The aran cafés in southern Germany are known for excellent artisan bread and perfect coffee enjoyment. The special world of aran featured in Essen & Trinken offers a glimpse inside.

Bread is love PR | aran
Vernissage of the Young Wild Ones

Vernissage of the Young Wild Ones

Sense and sensuality of the kitchen. We co‑conceived, accompanied, prepared and presented a field project initiated by Ludwig6 together with Rosenheim University of Applied Sciences. On site with the young interior designers, with sponsors, at the vernissage and of course in the media world. La Vita was thrilled!

Vernissage of the Young Wild Ones Event | Ludwig6 and FH Rosenheim
Unboxing — virtually

Unboxing — virtually

Who doesn’t love unboxing? Suspense, fun and a cooking experience — that’s TastyBox. We playfully transferred this to the press kit. Appetite for cooking and discovery guaranteed!

Unboxing — virtually Editorial | TastyBox
Coconut is home

Coconut is home

For Christine of Tropicai, very much so. She brings the Philippines to Germany — at the highest quality. To make sure everyone knows, we advise her and her young brand Tropicai across all areas of communication.

Coconut is home Brand | Tropicai
Storykitchen’s hotline

Storykitchen’s hotline

We at storykitchen are here to show what YOU achieve. We work for your appreciation and recognition in the media and blogger world. Every single day!

Storykitchen’s hotline PR – pressebuero@storykitchen
The best tomatoes? The tastiest chutney?

The best tomatoes? The tastiest chutney?

We know the best of the best — because for over ten years we’ve done nothing but work with and for artisan producers. With trust and joy we played truffle pigs and found the pearls across Germany for the new themed boxes.

The best tomatoes? Brand | TastyBox
Ideas like sand by the sea

Ideas like sand by the sea

Ingo’s love and wealth of ideas in the world of spices is well known. That salt is not just salt — showcased most beautifully with recipes and usage recommendations in BEEF.

Ideas like sand by the sea PR | Altes Gewürzamt
Shoot the Food

Shoot the Food

Falksalt in front of the lens — in every variant: in the tin, loose, on meat and in close‑up. Cooking enthusiasts get to cook, test and shoot together with the fantastic photographer Susanne Schanz.

Shoot the Food Brand | Falksalt
Rock ’n’ roll spirits

Rock ’n’ roll spirits

What sprouted quietly on the Praterinsel 10 years ago, we established together with Frank‑Michael Böer and his team as the largest spirits festival of its kind in Europe: Finest Spirits is cult — for us at storykitchen and for fans of fine spirits alike.

Rock ’n’ roll spirits Event | Finest Spirits
Vegetable saviors as Sospeso

Vegetable saviors as Sospeso

Bent, crooked and dimpled? Then into the vegetable‑saver box it goes. Because we’re not looking for uniformity here, but for nature’s quirky whims. For our sospeso we fired up the PR machine and earned hearty applause — from Essen & Trinken, Landidee, Jolie, Neon, Speisen + Reisen…

Vegetable saviors as Sospeso PR | etepetete
The power of ideas builds brands

The power of ideas builds brands

Round table, talk, exhibition, workshop or new fitting party — kitchenLAB by L6 is a get‑together that inspires. Ludwig6 is both manufactory and think tank. Think brand, make it tangible and execute it to perfection — that’s storykitchen.

The power of ideas builds brands Event | Ludwig6
Frankfurt calling

Frankfurt calling

The Rhine‑Main region has a reputation as a pioneering cradle of food and drink culture — and we followed the call. On our trip back to our old home we met artisan producers, took a seat at the chef’s table and dove into Frankfurt’s bar scene. Sometimes it’s good just to drift…

Frankfurt calling Editorial | Storybite
Enjoyment beyond the greens

Enjoyment beyond the greens

Club atmosphere conceived holistically. Experience and enjoy when the clubs are at rest. As food pros we advised and delivered. From craft beer to German sparkling wine — discovering new things together. We’re playing in the pro league here…

Enjoyment beyond the greens Event | Riedhof
Cocoa can do summer!

Cocoa can do summer!

Cocoa and summer … that’s like sparks in the evening sun, crackling coals, fragrant smoke. In a refreshing summer campaign with beckscocoa we show how to grill with a cocoa marinade. Stories weave around the three recipes and tell of adventurous open‑air enjoyment.

Cocoa can do summer! PR | beckscocoa
Around the cheese counter

Around the cheese counter

What is fine food today? Where is the journey headed? Fine food means experiencing the exquisite up close — among other things and so much more. Focus the thinking, build the brand. And never forget the joy of indulgence.

Around the cheese counter Brand | Feinkost Böhm
The living kitchen

The living kitchen

What does the Ludwig 6 ideas workshop produce besides unique kitchen concepts? That’s right — ideas. These are now being shared with a wide circle of journalists and influencers. And if, while browsing the newsletter, you notice your own kitchen could use a remake, you’ll know exactly where to go…

The living kitchen Editorial | Ludwig6
Showroom in a Box

Showroom in a Box

Abracadabra — the first “showroom in a box” is here: reach in, smell, and experience with all your senses. Saddle leather, wood, stone and liquid metal — atmospherically combined with the matching kitchen. Design pros were enchanted. That’s not magic, that’s kitchen craftsmanship and visual PR.

Showroom in a Box PR | Ludwig6
Pop-up Kitchen

Pop-up Kitchen

The kitchen is in the garden, on the street, in the truck — the kitchen is everywhere. But above all, it’s in the Ludwig 6 showroom. At the show event there was food for the hand and food for thought. A panel discussion with renowned mobile‑kitchen pros was accompanied by street food — a culinary pop‑up orchestra.

Pop-up Kitchen Event | Ludwig6
Premium Next Steps

Premium Next Steps

The first mover in the premium mixer category is growing up — that was Mixology Online’s conclusion after talking with CEO Tim Warrillow and International Director John Moreira. The charming article about Fever‑Tree’s success story and next steps captures the brand perfectly. Nicely lined up by us.

Premium Next Steps PR | Fever‑Tree
Chin‑chin without chi‑chi

Chin‑chin without chi‑chi

The tired repetition of summer aperitifs bores us. Time for something new. Curious? We give lifestyle pros a first peek through the keyhole — and they immediately recognize the elegance before them: with DURO vermouth, Simon’s Distillery put excitement in the glass. Just in time for 36°C.

Chin‑chin without chi‑chi PR | Simon’s Distillery
Fish.Burns.Wild at Lake Tegernsee

Fish.Burns.Wild at Lake Tegernsee

Real artisans of enjoyment are at home on Lake Tegernsee. With fish, game and fine spirits, our blogger community headed out into nature and right into hands-on food craftsmanship. A weekend among friends — brutally local and hands-on. Our storykitchen mission: make the land of enjoyment on our agency’s doorstep tangible and show how #fischwildbrennt. Thumbs up!

Fish.Burns.Wild at Lake Tegernsee Event | Tegernsee Valley Tourism
Sushi on the mind

Sushi on the mind

We scribbled, brainstormed and discarded ideas in the storykitchen. Many mood boards later it was finally born: the little sister of the prominent Sushi Ya restaurant in Stuttgart — IMOTO. An idea got a face, and that face became the new lunchtime hot spot for sushi lovers in the Swabian metropolis.

Sushi on the mind Brand | Feinkost Böhm
story + kitchen = Bam! storyBook

story + kitchen = Bam! storyBook

Know culinary? Check. Think around corners? Check. Write tasty copy? Check. Know fine people? Check. Have the best team? Check. Be stove nerds? Check. STORYBOOK? Bam! And here it is — real, in color, and ready to hold — our magazine for culinary co‑ and cross‑thinkers.

story + kitchen = Bam! storyBook Editorial | storykitchen
Kitchen Tetris

Kitchen Tetris

Stove, sink, fridge. Yes, kitchen — and then what? We opened the head drawer and poured all our knowledge, skill, network and passion into creating a new digital kitchen world. A newsletter that truly brings news and invites you to drift for a moment: Inspiring Kitchen by Dross & Schaffer.

Kitchen Tetris PR | Dross & Schaffer
Where the craft‑beer pepper grows

Where the craft‑beer pepper grows

Pepper in beer? Not for the faint‑hearted... At our kitchen parties we regularly showcase exciting, on‑trend food‑pairing ideas. Surprisingly great, for example: the fruity‑peppery Pepper Pils from the collaboration between Welde and Alex Himburg with our exotic seasonal vegetable soup. Enthusiasm all around!

Where the craft‑beer pepper grows Event | Welde Brewery
Poise and flexibility

Poise and flexibility

What does candy making have in common with a dancer’s grace? For the confectionery maker PIT we developed an image brochure — from copy and hand lettering to art direction — that presents the essence of the company with fresh texts and artistic moods.

Poise and flexibility Brand | PIT Süßwaren GmbH
Fig etiquette

Fig etiquette

Figs are true summer stars — charismatic and a little particular. We think they deserve to be treated that way. That’s why Feinkost Böhm’s head chef, Christina Fiorentino, shares in Salon Magazine how to care for them and put them center stage.

Fig etiquette PR | Feinkost Böhm
Communicating FÄT‑ter

Communicating FÄT‑ter

Susanne, Alexander or Stephan — who buys FÄT? Successful communication means knowing your target group, your core messages and your USP. Together with the Swiss success brand we defined the strategic waypoints and developed a 360‑degree brand strategy.

Communicating FÄT‑ter Brand | FÄT
Cocoa bean in a new look

Cocoa bean in a new look

We conjured up a new digital home for the cocoa manufactory BecksCocoa. Fresh food photography, a clear concept and expressive hand lettering set accents and whet the appetite for more. Alongside the visual refresh, our editorial minds also delivered a content update: behind-the-scenes features, recipe inspiration and more.

Cocoa bean in a new look Brand | BecksCocoa
Ready, set, cheers — with words!

Ready, set, cheers — with words!

Wrap a traditional German beer brand in fresh, vivid copy? With pleasure! For the Hofbräu München website and product sheets we reimagined beer descriptions and historical texts from the ground up. The result: tasty text bites — fitting like the foam crown on a freshly tapped helles.

Ready, set, cheers — with words! Editorial | Hofbräu München
Delicious Design

Delicious Design

Hand to mouth? Not on this evening. For Keum Art Projects we let the spoons dance together with food artist Telse Bus. Food art at the very highest level in the Ludwig 6 showroom!

Delicious Design Brand | Ludwig 6
Perspective. Scope. Inspiration.

Perspective. Scope. Inspiration.

An annual conference with heart and mind. We conceived it and organized it. The result: two inspiring days with a keynote speaker from the Zukunftsinstitut, a makers’ evening for culinary sleuths, and all-round feel-good service for more than 100 guests.

Perspective. Scope. Inspiration. Event | Dross & Schaffer
Chocolate models

Chocolate models

Handcrafted Christmas baubles made from exquisite chocolate — the editors of DER FEINSCHMECKER were so delighted they invited the quartet from Confiserie Dichtl straight to a photo shoot. Influencer relations at its best!

Chocolate models PR | Confiserie Dichtl
Matching Partners

Matching Partners

Live marketing at its best: Tropicai stands for sustainability and fair trade. And because this philosophy is a perfect match for the feature film “Unsere Erde 2” (Earth: One Amazing Day), the coconut pioneers served as brand partners at the premiere. Over 1,000 guests enjoyed King Coconut Water, and Tropicai fans could win movie tickets on Facebook.

Matching Partners Event | Tropicai
Connoisseurs of fine words

Connoisseurs of fine words

For the traditional Stuttgart house we poured the fine offering into equally fine words. We conceived, wrote and edited. The result is two brochures that get straight to the point of Feinkost Böhm’s range.

Connoisseurs of fine words Editorial | Feinkost Böhm
Bake, bake cookies!

Bake, bake cookies!

Three types of cocoa for holiday baking. From recipe development and editorial work to visual design — we rolled up our sleeves and created recipe cards for Beckscocoa with creative cookie variations that were a hit not only with editors.

Bake, bake cookies! Editorial | Beckscocoa
There’s rice, baby!

There’s rice, baby!

There’s rice, baby — and what rice it is: pure premium rice flour from Japan. For rice‑flour specialist KOMEKO, we provided creative and strategic support across all aspects of brand building. And now we’re teaching Germany to bake with this white gold from the Far East.

There’s rice, baby! Brand | KOMEKO
Rolling Stone in Römhild

Rolling Stone in Römhild

How does a company become a brand? Sometimes you have to move big stones. Thinking up milestones and putting them into practice — that’s exactly our thing. From A as in archetype to T as in target group — we support the team with strategic know‑how, PR experience and creative drive.

Rolling Stone in Römhild Brand | MCR
Is today already tomorrow?

Is today already tomorrow?

Who has something to say today about tomorrow? What will truly matter over the next few years? As in the years before, in 2018 we curated the right thought leaders from our network for the D&S annual conference. And because fresh ideas taste better with culinary delights — that’s a storykitchen given — we served a think tank with a makers’ evening to discover.

Is today already tomorrow? Event | Dross & Schaffer
Malt is the new hops

Malt is the new hops

What does malt have to do with future food? With sustainability? With home? For Moritz Bartmer of LANDMALZ: a lot. Beer with a taste of home — that’s exactly what our joint project is about. We thought and built the brand, and now we’re taking it out into the world, because everyone simply has to hear about this groundbreaking idea.

Malt is the new hops PR + Brand | Landmalz
There’s rice, baby!

Finally something decent

A small, frustrated boy who just longed for a good cup of hot cocoa — and couldn’t find one. We took Michel by the hand and brought him into the spotlight: on billboards, across social channels, and in online and print media. It’s getting #michelig, and the drama of searching for a proper cup of cocoa finally comes to an end.

Finally something decent PR | BecksCocoa
Instagram, Facebook — right in the middle: US

Instagram, Facebook — right in the middle: US

We’re not only pros in the world of culinary PR — we’re right in the middle of the food scene. Sustainable consulting works best when you know how things really run. On our social channels we tell our very own story: our daily business with our small and big heroes of enjoyment and partners whose hearts beat for a more sustainable tomorrow; us on tour in the food world; exciting kitchen insights; and everything else that moves us — always in step with the times.

Instagram, Facebook — right in the middle: US Editorial | Social Content
Storytelling — more than a story

Storytelling — more than a story

How does BecksCocoa founder Michael Beck go about creating his cocoas? What does sustainability mean to Seeberger, and tradition to Confiserie Dichtl? What makes LANDMALZ’s malting plant so special? A shoulder peek strictly encouraged! In our storybite newsletter we show how storytelling should be: real, close and simply interesting. We provide insights into our clients’ very personal worlds of taste and business.

Storytelling — more than a story Editorial | storybite newsletter
Baking with rice flour

Baking with rice flour

High‑end Japanese rice flour for Germany. And who helped launch it? We were on the media front for KOMEKO and set the wires buzzing. The goal: to let the world discover how the best rice varieties from Japan’s nature actually taste. It worked — from Hamburger Abendblatt and Brigitte to Freundin, Chefkoch, Emotion Slow, Happinez and more.

Baking with rice flour PR | KOMEKO
What’s trending? We are.

What’s trending? We are.

The stone virtuosos from Thuringia showed at IMM Cologne where trends are made: crowned on site as a press favorite, they naturally drew n‑tv to the makers of the new n’Stee design line. The channel reported live from Living Kitchen and presented the Patagonia Masterpiece as well as MCR in an interview. Spread the word — made by storykitchen!

What’s trending? We are. PR | MCR
We understand stone

We understand stone

A stone is a stone is a stone — neither for MCR nor for us. We gave the natural‑stone manufactory MCR the perfect stage to present what truly drives them: Nature. Stone. Design. In all its facets. The gentlemen at MCR aren’t braggarts, but they’re a little proud of the Brand Story Book made by storykitchen nonetheless.

We understand stone Editorial | MCR
The foodie scene’s kitchen parties

The foodie scene’s kitchen parties

Networking with old friends and new faces: live, up close and always on the pulse. At our established kitchen parties we bring our storyBook to life and connect what belongs together. Artisan makers meet editors, foodies and scene bloggers. What comes out of it? Exciting industry insights, impulse talks and an exchange on equal footing.

The foodie scene’s kitchen parties Event | storykitchen
Small joy, big impact

Small joy, big impact

Seeberger has reliable partners with shared values all over the world, and with the Munich social start‑up “Kuchentratsch” we found the perfect one here at home to show Gen Y and Z how contemporary this family business is: big on TV and of course across social media. On Instagram, posts about Seeberger’s “small‑joy” cakes instantly racked up over 1,000 likes.

Small joy, big impact PR | Seeberger
Mindful together

Mindful together

Clean eating, pure hedonism, mindful living. Whatever trend hare we chased — we enjoyed, experienced and spent time together. For Seeberger we conceived an entire nature weekend for our favorite influencers. Let the soul dangle together and simply enjoy nature!

Mindful together Event | Seeberger
The Nutcrackers

The Nutcrackers

A brand without friends is like a party without music. storykitchen tailored a tangible content strategy that sparked a craving for nuts and launched the “digital community” project for Seeberger. Bye‑bye hibernation! Within eight weeks and with over 20 influencers, we created sustainable content — recipes, new products for the website and for Seeberger’s social channels. Nut cracked!

The Nutcrackers PR | Seeberger
Cocoa SNACKING

Cocoa SNACKING

Healthy hedonism, snackable joy — food trends that inspire us. When storykitchen thinks outside the box and develops line extensions for BecksCocoa, no cup stays empty. Just give it a try and discover your favorite cocoa. Of course we linked the go‑to‑market strategy with influencer relations: recipe booklets, photos and collaborations made by food bloggers with cocoa at heart. Added value instead of old‑school PR!

Cocoa SNACKING PR | BecksCocoa
ONTO THE PICNIC BLANKET, INSTA, GO!

ONTO THE PICNIC BLANKET, INSTA, GO!

“Go green” — nice billboard campaign, Byodo. But we all want to experience a brand. storykitchen developed a live‑marketing strategy and influencer campaign for Munich’s green heart. People posted, tasted live, and immersed themselves in the Byodo world! With a green heart we made the brand tangible. Check!

ONTO THE PICNIC BLANKET, INSTA, GO! Event | Byodo
Bread and butter — and what else?

Bread and butter — and what else?

A culinary evening like no other. Because we can! Ordinary is for everyone else — we create unforgettable moments of enjoyment. With our fine‑tuned noses we unearthed Munich’s most special highlights and brought them together into one whole — an evening with masters of their craft, curious guests with trained palates and, of course, bam‑effects on the plates.

Bread and butter — and what else? Event | Dross & Schaffer
TrustYourFood — connecting a generation

TrustYourFood —
connects a generation

TRUST. In the pan‑European campaign for Provamel, we focus on being human. Community building, influencers, media collaborations and events that stand for trust. Coupled with mindful nutrition, #TrustYourFood turns within just a few weeks from a brand promise into a tangible anchor point for a generation.

TRUST. Brand | Provamel
Crafting a community with purpose?

Crafting a community with purpose?

We do. With an Instagram campaign we whet the appetite of a young, creative community for the finest, fairly traded BecksCocoa — as diverse as the upcycling ideas created for its already sustainable packaging.

Crafting a community with purpose? Brand | BecksCocoa
Sustainability is a matter of attitude

Sustainability is a matter of attitude

And of corporate culture. At the Seeberger Sustainability Workshop we think things through — in principle and in specific projects. Deep thinking and forward thinking — for a brand with backbone that enjoys showing it.

Sustainability is a matter of attitude Brand | Seeberger
Gone in 8 Seconds?

Gone in 8 Seconds?

In our social media storytelling workshop we coach BecksCocoa, distill the brand’s personality to its essence and put it center stage. Alongside comes the right toolkit and tailor‑made ideas for sustainable community growth.

Gone in 8 Seconds? Brand | BecksCocoa
Provamel, newly packaged

Provamel, newly packaged

Oats. No sugar. Newly and completely honestly packaged — with messages that build trust at a glance: #Provamel, #TrustYourFood. That’s zeitgeist, becoming mind‑style — amplified by the right multipliers from our network in print and digital.

Provamel, newly packaged Editorial | Provamel
17.5% of 80 million?

17.5% of 80 million?

Who belongs with us — and how many? Whose lives do we truly fit into? To whom can we add value with our knowledge and work? Those who ask, win. Clarity.
Together with Friedr. DICK we worked out and (re)discovered who the “DICKians” of the 2020s will be. Ready?

17.5% of 80 million? Brand | Friedr. DICK
Future? We shape it!

Future? We shape it!

One team, one year. The Dross & Schaffer annual conference is both review and kick‑off each year. In 2019 we at storykitchen once again created an event that moved people: shaping the future together. Conceived and executed in all facets — from speaker to finger food. We know the experts, renowned speakers and fresh foodies and build an experience day for head, heart and hands.

Future? We shape it! Brand | Dross & Schaffer
brand eins for our smart No. 1

brand eins for our smart No. 1 — Friedr. DICK, the pros’ favorite

The 1905 design series from the Esslingen knife maker Friedr. DICK combines cutting‑edge forging with timeless design. The enthusiasm from the pro chef scene spills over into the home kitchens of style‑conscious hobby cooks and lovers of fine things — including the coveted readership of brand eins. We present Friedr. DICK’s 1905 series prominently on the last page of the magazine. In the spotlight: the magnet knife block “1905” as a prize for the right answer to “Who said it?”.

brand eins for our smart No. 1 PR | Friedr. DICK
Beauty — for every day.

Beauty — for every day.

Tell me a story. A good one. Kitchen helpers were yesterday — welcome accessories. Whisks and more enrich our everyday enjoyment with style and aesthetics. A storytelling launch concept — freshly thought and made by storykitchen.

Beauty — for every day. PR | Fissler
Focused on sharpness

Focused on sharpness

Since 1778, Friedr. DICK has been focused on sharpness: a success story from Esslingen in southern Germany — a company with personality. The new brand book from storykitchen serves up the essence of this professionals’ heritage brand — a little knife lore included, seasoned with just the right pinch of bite, zeitgeist and nostalgia.

Focused on sharpness Brand | Friedr. DICK
Sexy as hell

Sexy as hell

Made in Germany, tamed for safety and …forgotten. We love big thinking challenges. We dig for untold stories and new target groups — and suddenly the meal‑prep scene has a new shooting star. Millions of reach, sold‑out special editions, and the certainty that pressure cookers can indeed be sexy. Featured in AD, Süddeutsche Zeitung, and brand eins.

Sexy as hell Brand | Fissler

The Story of the Kitchen

THE STORY OF THE KITCHEN

SO WHO ARE WE, REALLY

storykitchen is your creative network for strategic brand communications, media relations and influencer marketing — specialized in the worlds of food, beverage and kitchens. For over 20 years, we’ve advised brands, companies and products in the culinary scene with passion, know-how and fresh ideas.

We combine culinary expertise with modern PR strategy and a strong influencer network. Whether brand building, media relations or sustainable influencer management — we create authentic stories that excite, build trust and position brands for success.

… we advise.
… we conceptualize.
… we create.

Culinary and lifestyle — that’s the world
storykitchen revolves around!

We believe in PR with substance: targeted brand communications, sustainable media work and creative content that creates real value. Our PR concepts combine strategic consulting with emotional storytelling — tailored precisely to your audience.

SO WHO ARE WE, REALLY

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storykitchen is a creative network of bold communicators. We specialized in brand and PR consulting for the food, beverage and kitchen world long before it was considered chic, cool or hip. Why? Because we love it. We think strategically and work free of convention. Food & Beverage, brand, PR and events — that’s the world storykitchen revolves around!

… we advise.
… we conceptualize.
… we create.

liststyle

For more than ten years we’ve allowed ourselves the luxury of enjoying our work. Meaningful PR with brand savvy — and without blinkers — that’s what we live. We’re the pros when it comes to fresh, creative and sustainably strategic communications for brands, companies and products in the culinary scene. International companies, national heroes, absolute greenhorns and seasoned pros — they all feel at home at storykitchen.

Culinary and lifestyle — that’s the world
storykitchen revolves around!

liststyle

We share one thing with our partners and clients — we can inspire. Ourselves and many others. Together we think differently and take new paths. Every day we prove that with strategic PR know-how, real food expertise, love for detail, intuition, courage and joy we create vibrant communication. We can make a difference.

The Kitchen

THE KITCHEN

Food, drink and enjoyment — and life. What we do — really well!

Whether an international food brand, a national manufactory or a start-up — we support you from concept to implementation of your communication strategy:

  • Media Relations & Press Work: We maintain close relationships with relevant media, editors and journalists in the food and lifestyle world. We place your topics authentically, credibly and effectively.
  • Brand Communications & Positioning: We develop tailored strategies that strengthen and differentiate your brand for the long term.
  • Content Creation & Storytelling: We craft content that inspires — from classic press releases and editorial texts to social media content and cross-media campaigns.

Influencer management for credible reach

In food and culinary communications, authenticity, trust and relevant communities count. That’s why we focus on long-term influencer relations and strategic influencer marketing:

  • Network: Over 300 vetted food, culinary and lifestyle creators in Germany, Austria and Switzerland
  • Strategic selection: We assess reach, engagement, brand fit and content quality to identify the right partners for your campaign
  • Campaign planning & execution: From product launches and events to multi-stage storytelling campaigns — we manage all processes and ensure efficient results
  • Monitoring & reporting: We measure reach, interactions and conversion rates and provide transparent evaluations of the performance of your influencer activities

Discover our successful projects — for example for Provamel, Fissler or BecksCocoa.

Media relations — your connection to relevant media

We see ourselves as the interface between brands, media and opinion leaders. With a strong network of trade and consumer media, we position your topics in the culinary press, lifestyle magazines, online portals and social media.

Our expertise: proactive media work and story placement; editorial collaborations and special formats; building long-term media relations for sustainable visibility.

THE KITCHEN PARTNERS

Together for authentic brand communications

We share the same vision with our clients and partners: a passion for food, enjoyment and the exceptional. This shared attitude is the best foundation for successful culinary brand communications and sustainable PR.


We deliberately work only with companies that inspire and impress us — brands that live values such as quality, authenticity and responsibility. This is how partnerships arise that create real added value and have a lasting impact.


Like many of our clients, we believe in the philosophy of Slow Food: mindful enjoyment, artisanal quality and respect for good food. This attitude also shapes our work in food PR, media relations and influencer marketing.


storykitchen — for brands that want to move more.

Finest Spirits
Tee und Kaffeewasser
all you need
aspall
dross und schaffer
seasons tea
tropicai
falksalt
paulis places
feinbrenner
ingo holland
feichtinger
vzug
ein genuss
food loose
braukunst live
fruchtbarewelt
fever tree
becks cocoa
lagom
kaffe braun
mathilda glaskuchen
meins
birgitta schrader
ludwig6
aran
vagnbys
feinkost böhm
finest spirits
global drinks partnership
etepetete
golfclub riedhof
messer-werke
tegernsee
welde
komeko
simply chai
pit suesswaren
intelligentcooking
dichtl
hofbraeu-muenchen
gut immenbecl
seeberger
provamel
mcr
mcr
mcr

mcr
mcr
mcr

The last word ...

... belongs to our partners, friends, colleagues and our clients.

“For over three years, storykitchen has handled our company’s content with sensitivity and intelligence. Thanks to Katja and her team, Ludwig 6 now appears in far smarter media and communication worlds than we ever thought possible. storykitchen is PR thinking beyond the edge of the plate!”

Axel Schaffer, Managing Director, Ludwig 6

“You could rightly call storykitchen ‘small but very fine.’ While searching for an agency, we came across storykitchen and found an excellent partner for PR: personal, friendly, and with top contacts in the food scene. We are happy to continue enjoying what storykitchen serves us up!”

Christof Feichtinger, Owner, Feichtinger Kaffee

“Katja and her team took us by the hand very early in our company phase and worked with us to develop a well‑thought‑out press and communications strategy. Thanks to them we landed in exciting media, which even led to collaborations that we will benefit from greatly. If you want to be placed in food‑relevant media, I can only recommend getting together directly with the very personable and committed ladies of storykitchen.”

Sammy Gebele, Owner, foodieSquare GmbH

“What does storykitchen mean for Falksalt? Enormously much! In the storykitchen, they don’t just cook by recipe or serve fast‑food PR. storykitchen offers so much more than support through real creativity and excellent expertise: the art of teasing the highest standards out of projects with sensitivity and a feel for the zeitgeist, thereby giving the work maximum professionalism. They take time to analyze the needs precisely and then implement them with full commitment. With storykitchen, Falksalt has found a home for its press work. Thank you, Katja!”

Ina Baader, Managing Director, Falksalt Germany

“From small beginnings we have grown the FINEST SPIRITS Festival into the (currently) second‑largest consumer event for fine spirits in Europe. The sister festival Braukunst Live! was already honored after its second event by the Bavarian Brewers’ Association and the Bavarian Hotel and Restaurant Association with the industry Oscar (Goldene Bieridee 2013). Without highly professional, equally targeted and individual press work, this success would not have been possible. In this sense, storykitchen is an indispensable part of our service and value chain, highly valued by us and our exhibitors alike.”

Frank-Michael Böer, Owner, Finest Spirits Events

“storykitchen is a real gourmet chef: Take dedicated PR experts, lots of love for the products, commitment and a pinch of bite. And your five‑star PR is ready!”

Katharina Staudacher, Owner, foodloose GmbH

“We really enjoy working with storykitchen, because for years they’ve stood out for their competence, down‑to‑earth attitude and excellent contacts. And everyone at storykitchen is very likeable and creative — which simply makes working together fun!”

Kilian Holland, Managing Director, Altes Gewürzamt

“Premium Swiss Quality and storykitchen are a fantastic match. I’m glad we found each other. Such young, dynamic and customer‑oriented work — without abandoning their own line — is rare. With storykitchen you can be sure you’re in good hands as a client. There are no ruts here… Many thanks, Katja and Jenni!”

Ralf Peter, Head of Sales Germany, V‑ZUG Europe

„storykitchen have done a fantastic job for Fever-Tree since we launched just over 3 years ago. They understand how we want to build the brand and have developed strong trade and consumer PR plans to help us do so. I look forward to working with them as we take the brand to the next stage.“

Morgan Zuill, Managing Director, Global Drinks Partnership

“storykitchen and BecksCocoa — that’s a long‑standing connection. If Katja hadn’t approached me ages ago and we hadn’t started thinking our brand together, our PR would look sad today. Throughout all that time she was the only one I could blindly trust when it came to public relations, brand image and editorial — and I still gladly do. Many thanks for the success we wouldn’t have without you.”

Michael Beck, Founder, BecksCocoa

“Stories from the coconut kitchen — perfectly told by storykitchen. Culinary inspiration and ideas for moments of enjoyment — we’ve been achieving that for many years with Katja and her team. With great attention to detail, storykitchen engages with our coconut delicacies in a friendly, creative and highly competent way. We can absolutely rely on the team’s instinct and appreciation for our coconut specialties. Their knowledge of food trends, nutrition and relevant enjoyment topics — storykitchen is always right on the pulse. Tailored PR work has opened doors to exciting media and created dynamic collaborations. We wouldn’t want to miss working with storykitchen.”

Ulrike Straub, Head of Marketing, Tropicai GmbH

“Even though we’re still real greenhorns when it comes to PR, we feel wonderfully supported by storykitchen. They didn’t just handle PR for us — they also helped us sharpen our brand! Always reliable, always creative! Thank you!”

Natascha Lendzian, Founder and Managing Director, Simply Chai

“I was delighted when Katja invited me to become the new ‘Sospeso’ at storykitchen. A few months of professional press work and relationship building made a real difference.”

Birgitta Schrader, Owner, Porcelain Manufactory Birgitta Schrader

“storykitchen gave us absolutely professional support that would normally be unaffordable for such a young company — a perfect hit for any food business, because Katja and her team don’t get lost in PR but keep a sharp focus. You can see it immediately! A superb media network, and the press kit they created for us is a dream!”

Georg Lindermair, Founder and Owner, etepetete GmbH

The Chefs

THE CHEFS

Katja

KATJA

email Email Katja SCENT:

Lily of the valley, always.

SOUND:

When Ben Becker reads Rilke’s poems — goosebumps.

UMAMI:

Right in the middle and completely absorbed. When silence gets very loud.

AND OTHERWISE: Completely at home

I’ve been cooking since I could hold a knife. Cooking and I — that’s a great love! Baking tins and I — not such close friends. The kitchen is my space — it’s home to me. Discovering, writing and inspiring — that’s my thing.

Founding storykitchen was pure fulfillment for me. Working with all the wonderful people, products and ideas simply makes me HAPPY.

Andrea

Andrea

email Email Andrea SCENT:

Sweet peas and a breeze of sea air!

SOUND:

Preferably live — and with plenty of bass.

UMAMI:

Yoga flow — and dough! Gnocchi, pasta, braided yeast loaf...

AND OTHERWISE: Always follow your nose

I have a very good nose — as a child I had to smell everything! It drove my mother crazy. I don’t just stick my nose everywhere, but also my fork. I find unusual, bold combinations of ingredients and aromas exciting. And every recipe or cookbook that falls into my hands I study intently. I rarely cook them one-to-one, but they are a wonderful source of inspiration!



Bella

Annabella

email Email an Annabella SCENT:

Walking to the bakery following the smell of warm pretzels.

SOUND:

While cooking hips and knives move the best to latin american beats.

UMAMI:

Having a few drinks with friends and letting the time pass by.

AND OTHERWISE: Less is sometimes more.

Friends tell me that I´m hard to please when it comes to food. I disagree. Actually it´s pretty easy: just give me a potatoe, some butter and salt and i´m satisfied. What counts is the simplicity and the freshness of the ingredients. It´s better to choose the ingredients wisely than mixing random stuff together and topping it up with too many spices. I like to know what I´m chewing at!

To be honest I do have expectations when I´m going out for dinner: the drinks shouldn´t be overloaded with sugar, the wine must be dry and the food has to be prepared and served with love. Well, maybe I am hard to please - but just a little bit!

Ella

Ella

email Email to Ella SCENT:

The freshness of the forest after rain

SOUND:

The chirping of crickets in the garden on a balmy summer night

UMAMI:

Fragrant coffee, French novels, dark red wine

AND OTHERWISE: Tracking down stories, playing with words

In the kitchen the heart beats and the mind takes a deep breath. Scents and sounds here promise more than just deliciousness. Amidst chopping, sizzling, bubbling and scrubbing, we trade sparkling anecdotes, cheerful rumors, the hot news of the day — and sometimes even existential questions. In the kitchen I also find relaxation while working, because as soon as I dive into slicing vegetables or fully focus on baking, a flow state sets in. And when the result is tasty and praised, my heart leaps — just like with a well‑crafted text or a perfectly placed story about my favorite clients in the press.

Jana

Jana

email Email to Jana SCENT:

Freesias — my whole life long. They smell so fresh and always remind me of my carefree childhood. I’m a December child, and back home it was hard to get these flowers for my birthday. My parents managed it every time.

SOUND:

Café del Mar music in every situation — it always makes me feel carefree.

UMAMI:

And one day I’ll just stay there. Leave everything behind — GREECE.

AND OTHERWISE:

I find it fascinating how much my culinary roots shape me. I travel a lot and love to try new things, but at the end of every trip I most look forward to a good wood‑fired bread with butter and salt.

Ines

Ines

email Email to Ines SCENT:

Always follow your nose.

SOUND:

Tones in every shade — for every situation.

UMAMI:

Small portions of happiness keep you satisfied the longest.

AND OTHERWISE: Escaping the roux

Although I grew up on roux and canned peas, I started early on to bake cakes myself and cook the odd dish. A passion was born. Today my kitchen is the central place, the heart of the home — to cook, tinker, experiment and enjoy with friends and family. Because love goes through the stomach. And mishaps and moments of joy are part of it.



Laura

Laura

email Email to Laura SCENT:

Waking up to the smell of pancakes on Sunday morning.

SOUND:

That almost‑silence when everyone loves the food.

UMAMI:

Knowing there’s seconds.

AND OTHERWISE: Food — so much more

I love to eat. I love to cook. Farmers’ markets. Playing with ingredients. Gathering people at one table. Helping yourself from lots of bowls. Seconds. A sausage on the hand from the butcher next door. Grandma’s apple strudel. A pinch of nutmeg in the potato‑leek soup at my favorite inn. Dad’s roast pork. New flavors in new countries. The colors. The fizz in the glass. The shapes. Trying things that seem odd. The aromas and endless combinations. The conviviality. The joy. Lingering. Food — so much more than nourishment!

Lena

Lena

email Email to Lena SCENT:

Memories hanging in the air.

SOUND:

“Pata Pata” by Miriam Makeba — music is the one language that needs no translation.

UMAMI:

A morning with sunshine, coffee and cinnamon rolls.

AND OTHERWISE: Cooking = art. Art = cooking

I love comparing cooking with art. The love of detail, improvisation, sensuality and of course the colors appear in both. Inspiration is my focus — when illustrating as well as when cooking. I love trying new things and approaching challenges playfully. The best moment is when an illustration becomes a feast for the eyes and in the kitchen I can enjoy a feast for the palate.



Jeannette

Jeannette

email Email to Jeannette SCENT:

Pine trees with a hint of sea breeze.

SOUND:

My daughter, when she describes the world through her eyes.

UMAMI:

A dinner at our favorite Italian with the whole family.

AND OTHERWISE: Design with heart and soul

“Dinner is ready when the smoke alarm goes off!” — declares the tin sign that hangs on my kitchen door, not without reason. You might assume I like to experiment, but let’s be honest: some people simply prefer eating to cooking.

And I definitely belong to that group (baking excluded — that often turns out quite well). Can you be part of storykitchen without chef skills? Sure — too many cooks spoil the broth anyway. And someone has to stage the ideas that the others work on so passionately — with just as much passion.

Ronny

Ronny

email Email to Ronny SCENT:

Vanilla.

SOUND:

Johann Sebastian Bach — Air (D major).

UMAMI:

Evening. Friends. Good food.

AND OTHERWISE: Tech with a pinch of spice

IT is a bit like cooking — it doesn’t always work the first time. For perfect results you need experience, the right ingredients, and composure when things get hot. Whether it’s about websites, apps, or your infrastructure — my goal is that in the end you’re satisfied and well fed.

Maren

Maren

email Email to Maren SCENT:

Freshly ground coffee.

SOUND:

The chirping of birds in the morning outside my window.

UMAMI:

Feet in the sand and eyes on the sea — or in it.

AND OTHERWISE: Enjoyment makes life more beautiful.

Food can do so much more than just fill you up. As a nutritionist, I know it also nourishes our bodies. Fortunately, you can have both — healthy and truly delicious. I often experience little moments of happiness in the kitchen when I tinker with new recipes, or at the table when everyone lingers together, satisfied and full, with a glass of wine. I love the stories behind people and products. When I travel, I’m always on the lookout for unfamiliar aromas and exciting flavor combinations. The spices I bring back then soothe my wanderlust at home — at least for a while.

STORYBOOK

OUR STORYBOOK — FOR CULINARY CO‑THINKERS AND FORWARD THINKERS

For real: a magazine is just a magazine — until it tells stories that crackle. Our storyBook shows what inspires, moves and motivates us in the world of great taste.


For everyone who doesn’t just think along, but thinks ahead. Sustainable. Curious. Different. Want to flip through or get involved? Write to us: [email protected]



Storybook2018
Storybook2019

Persönlich und unter Vier Augen

PERSÖNLICH UND UNTER VIER AUGEN

Together for a coffee? Gladly.

Katja Zahn
storykitchen. agentur für kulinarik & lebensstil
Ludwig-Thoma-Straße 21, D- 83607 Holzkirchen
Fon: +49 176 - 10 369 264
Email: kueche(at)agentur-storykitchen.de

Katja Zahn
storykitchen. agentur für kulinarik & lebensstil
Bergstraße 41, D- 63875 Obernburg am Main
Fon: +49 176 - 10 369 264
Email: kueche(at)agentur-storykitchen.de

Our lines are open Monday to Thursday, 10 a.m. to 5 p.m. to deal with any queries, issues or complaints, or send us an e-mail.